Our Fundraising Promise Follows Six Principles:

1. We are Committed to High Standards

• We do all we can to ensure that fundraisers, volunteers and fundraising contractors working with us to raise funds, comply with the Code and with this Promise
• We comply with the law including those that apply to data protection, health and safety and the environment

2. We are Honest and Open

• We tell the truth and do not exaggerate
• We do what we say we are going to do
• We answer all reasonable questions about our fundraising activities and costs

3. We are Clear

• We are clear about who we are, what we do and how your gift is used
• Where we have a promotional agreement with a commercial company, we make clear how much of the purchase price we receive
• We give a clear explanation of how you can make a gift and amend a regular commitment

4. We are Respectful

• We respect the rights, dignities and privacy of our supporters and beneficiaries
• We will not put undue pressure on you to make a gift and if you do not want to give or wish to cease giving, we will respect your decision
• If you tell us that you don’t want us to contact you in a particular way we will not do so

5. We are Fair and Reasonable

• We take care not to use any images or words that cause unjustifiable distress or offence
• We take care not to cause unreasonable nuisance or disruption

6. We are Accountable

• If you are unhappy with anything we’ve done whilst fundraising, you can contact us to make a complaint
• We have a complaints procedure, a copy of which is available on the website or available on request
• If we cannot resolve your complaint, we accept the authority of the Fundraising Standards Board to make a final adjudication